TikTok Money Calculator

How the estimate works

Creator Rewards

TikTok pays for qualified views on videos longer than one minute. Qualified views are mostly views from the For You feed; very short watches, paid views and fake views do not count. Creators in the program commonly report $0.40 to $1.00 per 1,000 qualified views. To join you need 10,000 followers and 100,000 views in the last 30 days, you must be 18 or older and live in a country where the program runs.

Sponsored videos

For most TikTokers, brand deals are where the real money is. There is no official rate. A common rule of thumb is $2 to $10 per 1,000 followers for one sponsored video: more for accounts with strong engagement or an audience brands really want, less for accounts with a lot of inactive followers.

Views guessed from likes

TikTok profiles show total likes but not views. When you look up an account we take its average likes per video and assume 8 likes per 100 views. Real like rates vary a lot, so use your own numbers from TikTok Studio if you can.

Not included

LIVE gifts, subscriptions, TikTok Shop commissions and income from outside TikTok other than sponsored videos.

How much do TikTokers make?

Less from TikTok itself than you might think, and more from brands. The old Creator Fund, which TikTok has since replaced, paid a few cents per 1,000 views, and that is where the "TikTok pays nothing" reputation comes from. Creator Rewards pays more, but only for videos over a minute.

How much does TikTok pay per 1,000 views?

Through Creator Rewards, roughly $0.40 to $1.00 per 1,000 qualified views, going by what creators in the program report. Views on videos shorter than one minute earn nothing from TikTok directly.

How much for 1 million views?

If all of them count as qualified views on a video over one minute, about $400 to $1,000. In practice part of the views will not qualify, so expect less.

How much can you charge for a sponsored video?

With the $2 to $10 per 1,000 followers rule of thumb: 10,000 followers is $20 to $100 per video, 100,000 followers is $200 to $1,000 and 1 million followers is $2,000 to $10,000. Accounts with high engagement often get more. Check yours with the engagement rate calculator, and for YouTube use the YouTube money calculator.

FAQ

How much does TikTok pay per 1,000 views?

Through Creator Rewards, creators commonly report $0.40 to $1.00 per 1,000 qualified views, and only videos over one minute count. Shorter videos earn nothing from TikTok directly.

How much does TikTok pay for 1 million views?

About $400 to $1,000 if all of them count as qualified views on a video over one minute. Under a minute, nothing from TikTok itself, though a video that big helps a lot with brand deals.

How many followers do you need to get paid on TikTok?

For Creator Rewards: 10,000 followers and 100,000 views in the last 30 days, and you must be 18 or older. Brands sometimes pay smaller accounts too, especially in a clear niche.

How much do TikTokers make per sponsored video?

It varies a lot. A rough rule of thumb is $2 to $10 per 1,000 followers, so an account with 100,000 followers might get $200 to $1,000 per video. Engagement matters as much as follower count.

Is this accurate?

It is a rough estimate built on public numbers and rules of thumb. TikTok does not publish what it pays, and brand deals are private. Your own numbers from TikTok Studio will get you much closer.