Instagram Money Calculator

What the numbers mean

The big number is what brand deals could bring in each month at the pace of sponsored posts, reels and stories you picked. The ranges are wide on purpose: two accounts with the same followers can get very different offers, depending on who follows them and how much those people react.

The check under it is about Instagram's own programs. Reaching the follower minimum only makes the option show up in your professional dashboard; the money comes when fans send gifts or subscribe.

How the estimate works

Sponsored posts

There is no official price list. A rule of thumb many brands and creators use is 5 to 25 US dollars per 1,000 followers for one sponsored feed post. Small accounts with a clear niche (beauty, fitness, food, tech) often sit at the top of that range, big general accounts at the bottom.

Engagement

We work out the engagement rate as average likes plus comments per post, divided by followers. 3% counts as average. Above it the price goes up and below it goes down, but never to more than double or less than half: price × (engagement ÷ 3%), kept between 0.5 and 2.

Reels and stories

A sponsored reel is priced at 1.2 to 1.5 times a post, because reels reach people who do not follow you yet. A story disappears after 24 hours and usually costs 25% to 40% of a post.

What is not included

Instagram Gifts and Subscriptions, affiliate links, your own products and anything a brand pays on top for usage rights or exclusivity.

Getting paid by Instagram itself

Gifts on reels (from 500 followers)

Viewers buy stars and send them as gifts on your reels. Instagram pays creators 0.01 US dollars for every star received, once a month. To earn from gifts you need a professional account, at least 500 followers, to be 18 or older, a payout account and to live in one of the countries where Gifts is offered.

Subscriptions (from 10,000 followers)

Followers pay a monthly price you set, in return for subscriber-only content and a badge next to their name. You need a professional account with at least 10,000 followers and to be 18 or older.

Where they are offered

In September 2026 Instagram listed the same 49 countries for both, including the United States, the United Kingdom, Canada, Australia, India, Indonesia and most of Europe. Switzerland, the Philippines, Pakistan, Nigeria and the Arab countries were not on the list.

Reaching the minimum earns nothing on its own: the money comes from fans who send gifts or subscribe, so a small, loyal audience can make more here than a big, quiet one.

Sources: How to earn money on Instagram Gifts and Eligibility requirements for Instagram Subscriptions, Instagram Help Center, checked 26 September 2026.

FAQ

How much is 1k followers on Instagram worth?

About $5 to $25 per sponsored post at average engagement, by the rule of thumb above. At 1,000 followers you can already use Gifts on reels (from 500), but not Subscriptions yet.

How much money do you get with 10,000 followers on Instagram?

$50 to $250 per sponsored post at average engagement, so roughly $100 to $500 a month with two deals. 10,000 is also the minimum for Instagram Subscriptions.

How much money for 25k followers on Instagram?

$125 to $625 per post, more with strong engagement. A sponsored reel usually goes for 1.2 to 1.5 times that.

How many followers do you need to make $1,000 a month on Instagram?

With two sponsored posts a month at $5 to $25 per 1,000 followers, somewhere between 20,000 and 100,000 followers. A clear niche and high engagement get you there sooner.

Is this exact?

No. It is a rough estimate from public numbers and common rules of thumb. Real deals depend on the brand, the country, the audience and what the brand asks for. If you have had offers before, type in your own rate.

Why do I have to type in the likes myself?

Instagram only shows likes and comments to people who are logged in, so we cannot read them for you. The follower count comes from the same source as our live Instagram follower counter.